Senior engineering thinking applied to small-business growth.
Splice Creatives combines modern web engineering, cloud architecture and AI to solve practical business problems without unnecessary enterprise complexity.
Build the smallest useful system first.
We believe technology should remove friction. That means understanding the customer journey, finding the expensive manual step and building a focused solution around it.
The result can be a website, AI assistant, automation workflow, dashboard, or a combination of all four.
Carl Kalonzo
Founder, Splice Creatives
I have spent more than 25 years building for the web, starting in online marketing and production at Law.com and growing into lead engineering at a national insurance company. Along the way I have built sites and applications for legal, financial media, healthcare and insurance organizations, including software for an FDA Class II medical testing kiosk, and I have led teams of designers and developers.
Today I lead a Next.js engineering effort on AWS, with infrastructure as code, automated testing and CI/CD. I am also a photographer and videographer, so the design and content side gets the same attention as the code.
Those industries are where work is most repetitive and a missed inquiry costs the most, which is why Splice focuses on professional-service businesses.
How we work
- Senior engineering applied to professional-service workflows
- Fixed-scope packages with clear starting prices
- A plain-language plan before any build begins
- You keep access to your accounts and data
- Human escalation built into every AI workflow
Measure before making bigger bets.
We separate discovery signals—AI answer mentions and citations—from actual business outcomes such as qualified inquiries, booked calls and won work. The goal is a practical improvement plan, not a promise of guaranteed AI placement.
Explore the AI Visibility Audit
Know what to improve before you invest.
Start with a focused AI Visibility & Lead Conversion Audit, or book a short call to discuss the AI Growth System and the workflow your business needs.